We’re a powerful collection of brands, people and places – with one mighty love of Craft.

Craft to us is more about an ethos than a category. It’s a celebration of authenticity, creativity, enterprise and local connection. Supporting the little guys, we’re combining our strengths to create a thriving Independent Craft community. A mighty Independent network of great brands, people and places. Strong together. For the love of Craft.

Our Purpose

We help the craft industry prosper

Mighty Craft is one of Australia’s leading and fastest growing premium craft drinks companies, listed on the Australian Securities Exchange (ASX). We enable craft companies to scale production, distribution and sales.  

We are building a distinguished portfolio of quality craft assets to create value at scale for our employees, suppliers, partners, customers and shareholders. Everything we do, we do to help the Australian craft industry prosper on the world stage.

Our History

It’s a way of life

Whether it’s distilling spirits, or brewing beer, craft is more than just an industry. It is a way of life. Craft is about community, creativity and innovation. It is about individuality, distinction and connection.

Mighty Craft was born out of a love of craft, and a purpose to help the craft drinks industry prosper. We identified a problem unique to the craft industry – while there is low barrier to entry, scaling a brand on a national (and international) scale is difficult. We solve this problem by offering expert industry leadership, access to growth capital and unrivalled operational expertise.

Leveraging our management team’s combined 150+ years of industry experience and industry connections, we provide our partners expert advice and solutions to take their brands to new heights. Since we were founded in 2017, we have consolidated, accelerated and scaled a diversified portfolio of spirit, beer and Ready-To-Drink (RTD) craft brands.

What we do

We are a proud craft accelerator

We are consolidating a portfolio of local craft brands. We enable our brands to scale production, distribution and sales through:

Expert industry leadership

With 150+ years combined industry experience, our management team leads a group of highly experienced professionals with deep experience in brand marketing, wholesale and direct to consumer sales, supply chain solutions and large-scale drinks distribution.

Access to growth capital

We are consolidating a portfolio of preeminent local craft brands with a strong local presence and clear potential for national and international growth. We are targeting and acquiring local craft brands where there is compelling scope for growth and scalability.

We continually invest and inject capital in our brands to drive awareness, consumer demand and ultimately revenue growth. We continue to invest in channel expansion to grow distribution and brand penetration.

Unrivalled operational expertise

We are proudly creating a distribution and supply chain network that is bespoke to the craft industry. We are investing in unique supply chain solutions to streamline and scale up distribution.

We operate under a ‘one order, one invoice and one delivery’ business model, grouping our brands together into one portfolio approach. We do this to provide the simplicity, volume, complementary range of styles and price points combined with a top-down approach that retailers want to do business with.

Craft is calling

Our Leadership

Our Senior leaders are passionate about craft prosperity. With a combined 150 years of industry experience, our talented and well-connected leaders hold deep expertise across all components of the drinks supply chain.

Senior Management Team

Katie McNamara

Chief Executive & Managing Director

Katie is an ASX Board Director with a career in Strategy & Customer.   Prior to commencing her Board roles, Katie was the Chief Strategy & Customer Officer for Super Retail Group, where she had responsibility for corporate strategy integration and execution, analytics, marketing and customer strategy.  Katie holds a Bachelor of Pharmacy Degree, and a Master of Business Administration from Melbourne Business School where she was a Rupert Murdoch Scholar, completing her exchange at The Johnson School at Cornell.  She has completed executive programs in Digital Marketing at INSEAD and both Digital Transformation and Marketing at Harvard Business School.

Katie has over 25 years of consulting and Senior Executive experience, focused on developing and implementing Strategy, Growth, Innovation and large-scale transformational change.  Katie has worked extensively across Asia, developing Market Entry strategy, defining and implementing Digital transformation with a particular focus on the customer facing elements of the business, primarily in Consumer products, manufacturing, industrials and pharma companies.

Katie has held previous roles in both Consulting and Industry, Including IBM where she was Vice President Asia-Pacific for IBM, leading the Digital Strategy Business unit.   She was the Chief Strategy Officer for Foster’s Group / Treasury Wine estates and previously at McKinsey & Company.

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Andrew Syme

CFO & Company Secretary

Andrew is a Certified Practicing Accountant with over 20 years of experience in finance and strategy. Prior to joining Mighty Craft, Andrew held senior finance and governance roles at Mondolez International.

Andrew holds a Bachelor of Commerce, specialising in Accounting and Finance, from the University of Melbourne.

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Cameron Buckland

Head of Sales & Marketing

With over 20 years’ experience in the alcoholic drinks category across FMCG, retail and manufacturing, Cameron previously held senior sales and business management roles with Carlton & United Breweries and Dan Murphy’s.

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Nathan Portelli

GM of Finance

Nathan is a Member of the Chartered Accountants Australia & New Zealand, with a specialised skill set in Financial Accounting and Audit Compliance. Prior to joining Mighty Craft, Nathan held leadership roles in the External Audit division of RSM Australia, with a client base spanning across multiple industries, with both ASX-listed and private company experience.

 

Nathan holds a Bachelor of Commerce with majors in Accounting and Finance, from Monash University.

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Board of Directors

Grant Peck

Non-Exec Chair

Grant has been involved in the beverage industry over the last three decades and has had leadership
roles with Lion Nathan in the 1990’s, then Beringer Blass and then Foster’s Group in the period
between 2004 and 2016 including when it was owned by global brewer SABMiller.

 

Mr Peck is a Chartered Accountant with extensive beverage experience in CFO roles with CUB,
Beringer Blass and McCormick Foods – a NYSE listed consumer foods group. In addition, Grant
managed the CUB supply chain for an extended period when the business was a multi-beverage
model. Grant also has managed smaller enterprises with time in the Agrifoods space with Sunny
Ridge Farms.

 

Most recently Grant was CEO of the ASX listed small cap McPhersons Limited, where he had
originally been in a Non-Executive Director role and head of the Audit and Risk Committee.

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Katie McNamara

Chief Executive & Managing Director

Katie is an ASX Board Director with a career in Strategy & Customer.   Prior to commencing her Board roles, Katie was the Chief Strategy & Customer Officer for Super Retail Group, where she had responsibility for corporate strategy integration and execution, analytics, marketing and customer strategy.  Katie holds a Bachelor of Pharmacy Degree, and a Master of Business Administration from Melbourne Business School where she was a Rupert Murdoch Scholar, completing her exchange at The Johnson School at Cornell.  She has completed executive programs in Digital Marketing at INSEAD and both Digital Transformation and Marketing at Harvard Business School.

Katie has over 25 years of consulting and Senior Executive experience, focused on developing and implementing Strategy, Growth, Innovation and large-scale transformational change.  Katie has worked extensively across Asia, developing Market Entry strategy, defining and implementing Digital transformation with a particular focus on the customer facing elements of the business, primarily in Consumer products, manufacturing, industrials and pharma companies.

Katie has held previous roles in both Consulting and Industry, Including IBM where she was Vice President Asia-Pacific for IBM, leading the Digital Strategy Business unit.   She was the Chief Strategy Officer for Foster’s Group / Treasury Wine estates and previously at McKinsey & Company.

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Sean Ebert

Non-Exec Board Member

Sean Ebert is a multi-decade experienced growth delivery CEO and corporate advisory specialist focusing on leading high-growth firms including mergers and acquisitions in ASX listed local and global companies. 

Sean has an engineer’s eye for detail and a director’s capacity for big-picture strategy, Sean can see all aspects of the business to determine effective tactics for sustainable profitability in opportune and challenging commercial climates. 

Sean’s speciality focus is on high-growth companies from start up to $200m market capitalisation.

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Come and work with us

Craft is a calling

There are many diverse roles at Mighty Craft that can help you kickstart an exciting new career. We cultivate passion and creativity, we are a fast-moving team, and no two days are the same in our business.